This implies the choice of keywords content

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SEO Unlike onpage SEO techniques all optimization work is done on the backend part of a website or other technical documents This refers to web load speed serverrelated tasks XML sitemap etc Offpage SEO Activities in this group refer to the external world but always keep a website in mind Link building guest posting and social media sources reflect the principle of offpage SEO Learn how much does building link cost if you plan to integrate a linkbuilding strategy into your SEO plan Local SEO Very often this website optimization group is categorized as standalone

However it contains the core characteristics of the three SEO types mentioned above with the difference of targeting local markets only styling and utilization of other features common to the particular area WHICH The marketing India Phone Number departments goal is to increase brand awareness and promote the companys products as a rule Marketers tend to use paid methods such as advertising for achieving good results When we talk about search engine marketing the use of paid approaches and advertising that search engines offer is implied by



SEM As a rule SEM involves comprehensive keyword research and competitor analysis initially Then those keywords are used to bid for PPC payperclick ads on search engines Marketers may also refer to Gmail ads YouTube ads and other additional paid advertisement methods to make people aware of the website What Is SEO and SEM Difference As you already know the basic concepts of each strategy for the promotion of small businesses lets compare them using a range of criteria Also check this page to learn myths about SEO and SEM before we proceed.