How to start Instagram marketing

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Number of transitions to EC sites and company sites You can track how many users moved to the page and how many users were interested in the product from the URL set in your Instagram post or profile. Metrics to watch: Outside of Instagram There are two metrics to look at outside of Instagram : Number of named searches Number of product favorites By operating Instagram and making your products known, the number of searches for product names and the number of favorites on EC malls such as Rakuten will increase. Therefore, by tracking the above numbers, you can check whether it is contributing to sales. [Note] Last click is not tracked as an indicator. What is last click? Corporate marketers tend to check whether the last click is occurring on Instagram as an indicator.

However, Instagram tends to play the role of an interme Laos Phone Number Data diary glue, so even if you measure the above numerically as an indicator, you won't know how much Instagram is contributing to sales. When we actually investigate user behavior, we often find that conversion occurs through the following routes. User behavior ① Inflow to the product site from Instagram ads ↓ Leave and search for reviews with designated search ↓ Access the EC site and purchase User behavior ② Flow into product pages on Amazon or Rakuten from Instagram ads and investigate reviews ↓ Leave and search for product name and compare which e-commerce site is cheaper ↓ Find out that your own e-commerce site is cheaper and buy from there In the above case, if you track the last click as an indicator, it will be determined that Instagram is not contributing.



When we conducted a survey of users who actually purchased the product, we found that After learning about the product from Instagram, I searched for it, researched it, and purchased it. I wanted the product because it was introduced by an influencer on Instagram, so I researched it on Rakuten and purchased it. You can see that they are contributing indirectly. Therefore, it is important to conduct regular surveys and check qualitative evaluations, rather than just the last click. How to maximize customer attraction and increase sales: There are three broad measures to take Strategies to increase sales using Instagram In order to operate Instagram and maximize sales, there are three steps to take in order.