The website requires a different approach fr

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Cused only on the web. In these companies, there is generally a hybrid between traditional agency positions, such as Service, Planning, and professionals focused on digital, such as Online Media, SEO , and Programming. Some of them were created by large agencies, which developed a "digital arm" to specifically address the web demands of their clients. ADVERTISEMENT Another solution adopted in

the market was to adapt the traditional agency to the digital marketing Ivory Coast WhatsApp Number List service, becoming a "full service" agency. For this, the agency needs to go through some structural adaptations, such as the inclusion of the production of web content within the Writing sector, for example. Or even, the hiring of profess*ionals specialized in Online Media. In addition to structural changes, it is also important for the team



to change its mentality. om traditional vehicles, since it has specific channels, tools and user profiles. The advertisers within the advertisers In addition to agencies, advertisers also offer opportunities to advertisers. In these companies, advertising remains within the marketing department. Depending on the size of the company, the professional can centralize all the tasks of the area, can mediate with an outsourced polishing agency, or can integrate an "in-house" agency, which is when there is an agency located within the advertiser) .