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The next wave of marketing is here, and if you can put yourself in the right position you can ride it to success in 2020 and beyond. Don’t give up on your inbound and traditional marketing strategies full stop. Adjust your strategy to include some of the ideas I’ve outlined above to make the biggest splash you can in the market. If you are ready to embrace disruptive authenticity, customer-centered stories, and video content, but don’t know how to start, let us know.

We are here to help you. Let’s ride the wave, the water is perfectVideo content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results philippines photo editor in more engagement, higher conversion rates, and a better customer experience. At this point, I don’t have to make a case for why creating video content is necessary for anyone serious about making an impact in 2020.



The real question is how to make your video content effective. One of the most important characteristics of great video content is authenticity. How do you ensure that your videos are authentic to your audience? Let's look at authenticity in video content from both behind the camera and on-screen. Behind The Camera Besides staging the set, setting the lighting, testing the audio, and working the camera equipment correctly, you must also consider other factors to produce.