Handling Spam Complaints in Russian Email Databases: Simple and Effective Str...

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Email marketing is very useful, especially for the large market of Russia. But if you repeatedly receive spam reports, your email campaign may fail. Not only that, but it may also lead to server blocks, lower open rates, and even legal problems.

So today we will learn – how to easily and efficiently handle spam complaints from Russian email subscribers.

What is a spam complaint?

A spam complaint is when Russia Consumer Email List Database someone reports an email you sent as "spam" or "junk mail." This is usually done through a mail service provider (such as Gmail, Mail.ru, Yandex, etc.).

Why do spam complaints occur?

Customer received email without permission

There was no subscription option.

I've been getting the same annoying emails over and over again.



Customer cannot unsubscribe from email.

The language or offer in the email is not credible.

✅ 6 easy ways to handle spam complaints
1. Use the double opt-in method

Get explicit permission from B2C Email Address List the recipient before sending an email. Double opt-in is very effective among Russian users. In this, the user first signs up, then confirms the email.

2. Put an easy unsubscribe link at the bottom of the email

Russia has many email laws (such as the Federal Law on Advertising) that require subscribers to be able to easily unsubscribe from emails.

Example:
“Click here to unsubscribe”

3. Keep email content relevant and quality

Your offers, newsletters, or information should be truly useful to the customer. Sending irrelevant offers will annoy the customer.

4. Avoid spam-trigger words

"Free!!!", "Buy Now", "Limited Time Only" — these are words that spam filters target. It's also better to avoid Russian words like: "БЕСПЛАТНО!!!", "КУПИТЕ СЕЙЧАС", etc.

5. Respond quickly to complaints.

If someone complains or replies, respond within 24 hours. If necessary, remove them from the email list.

6. Authenticate email server and domain

If SPF, DKIM, and DMARC are setup correctly, your mail will be more trustworthy and will not end up in the spam folder.