What is web reputation?

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On the one hand, it is true that a job well done is the first step towards a web reputation that builds itself, but at the same time it is essential to remember that the market is no longer the same as it was 20-30 years ago. At the moment it is no longer enough to work with passion: it is also important to let everyone know through an inbound marketing project that can transform the audience into a real community .


Web reputation is a measurement of everything that is phone number said online about a certain product , service, project or event. In short, it is the online reputation of what we sell. Web reputation attributes a specific value to the product, and this value is given by our customers and by all those who have come into contact with us, formulating an autonomous and independent opinion on what we do.

A classic example of “customer opinion” is, of course, reviews . Let’s take the classic example of Amazon reviews and look at the list of products. Those with the lowest reviews (or no reviews at all) tend to be given less consideration than those with better customer reviews.

This is because people trust other consumers who write reviews explaining why a product or service did not work as it should, and they tend to empathize with the problems encountered precisely because they could be the same ones they would have.