Try To Keep Up With Through Innovation

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If we are going to open a pet store, we will have to decide if we will focus on dogs and cats or also on other pets. Finally, as Collis and Ruskstad explain, these two elements by themselves are insufficient. The differential element or advantage that we will offer must be made explicit. That is, the value proposition that will make consumers prefer our products over other alternatives (what they call the " sweet spot" ). also describing the keys.

How we will align internal capabilities to be the only ones to offer that product or service to the market. It is a critical exercise in which at each step we will have to make decisions that will lead us to do certain things moible number data and reject others. This definition through the decision will name the strategy, which will make all the gears of the organization flow, making it possible to drive towards the established objectives.



That is why the definition must also be inspiring both for those who work on it and for the customers who will purchase the products. Professor Simon Sinek has developed a simple scheme for designing these inspiring visions, which he calls the 'Golden Circle'. He explains that we must start by answering why or what we want to do something for, which will be the reason that will later determine how we are going to do it.