Email marketers often see a demand spike around holidays

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This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. Last month, we saw an uptick in demand for three of our roles: Paid social media marketer Paid search marketer SEO marketer Why? Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5. Businesses likely wanted a pro to make sure they were ready to: Pivot their (social) media buying strategies Lean into their paid and organic search strategies When it comes to intent, Google has more reliable first-party data than most social media channels — and that will only get truer on the privacy-first internet.

(Googling “best pressure washer” is a much stronger intent signal than watching a latestdatabase.com time lapse TikTok of a pressure-washing project.) Wait — but what about email marketers? Email marketing should prove resilient in the new privacy landscape — but they lost 20% of their pie slice in April.  explained MarketerHire sales team lead Matt Mozzochi. With no major holidays until the fourth of July, it makes sense they’re going through a lull. Also, it’s worth stating the obvious: Pie charts are a zero sum game. Not every slice can grow at the same time.



Want to grab a slice of next month’s pie? Let us help you hire an expert marketer. Within Klaviyo… there’s almost too many bells and whistles” for clients with simple needs, Diamond said. “People probably get analysis paralysis.” Both tools: as good as the marketers who use them. “If the operator is good, Klaviyo just gives you a lot more capabilities and functionality,” said Dimond — a Klaviyo fan through and through. Don’t ignore that “if,” though. “These are all tools,” Diamond said. “Whether [the marketer using them is] in-house, whether it’s someone on MarketerHire, whether it’s an agency like mine — at the end of the day, a tool is only as good as the person operating it.