It creates two versions of the email – one with and one without

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How do you do this? You select a variable to test once, for example: subject, CTA, images. It creates two versions of the email – one with and one without the variable and allows them to be sent simultaneously for a period of time. Analyze the results and keep the version that worked best. Test a new variable and repeat the process. Most email service providers will have A/B testing built into their software. This makes it easier to compare email results without a lot of manual work. Establishes performance indicators The most frequently followed parameters in the effective evaluation of e-mail marketing campaigns are: Delivery rate: measures the rate at which emails reach the inboxes of targeted subscribers. Open rate: The number of people who open the emails you receive.


Click-through rate: the number of people who open the emails and click on Phone Number Data the links in them. This is how the website is accessed or subscribed to newsletters or webinars. Unsubscribe rate: The number of people who request to stop receiving emails. Make adjustments Test every element of your email – subject, images, header or call to action to understand what you need to do to make your emails as interesting and drive results as possible. If you're not getting results, test the variables to improve them. Use a reporting template Record email marketing campaign results in a report to draw conclusions about performance and improve it. Here's how you should organize your report: Values: Total number of emails sent Number of emails delivered Delivery rate Rejection rate Open rate Click rate Unsubscribe rate Dates.





Topic The length of the text What are you offering CTA Questions: Was the delivery rate higher compared to previous periods? What is the difference between click rate and open rate? Were the unsubscribe rates higher or lower compared to other emails? Did one subject work better than another? Does email length make a difference in click-through rate? Could another style of CTA perform better? Was the offer right for your email list? Extra tips for email marketing Email marketing has some specific techniques. Some suitable for a company, some not, but these methods can always be adapted to the specifics of each business. Address lapsed customers along the way Never give up on lapsed customers because just because they unsubscribe doesn't mean they won't eventually come back. Automate the process and send personalized emails to unsubscribers asking why they did so.