Each platform provides metrics

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For your use, so become familiar with how to use and interpret the results you receive. THE ULTIMATE BUYER PERSONA GENERATOR 4. Look for Patterns With the data you obtain on your best-performing content on each social media platform, begin to look for similarities or patterns. What do the most popular posts on each platform have in common? Also, cross-examine the popular posts on all platforms. What do they all have in common? Things to look for include: Post type.

Content type Target audience Time of posting Patterns should soon become obvious, showing just how your audience is being reached and how they engage with you. 5. Calculate Your ROI To be sure you are getting Bahrain WhatsApp Number the most from your social media marketing efforts and not wasting time and resources, calculate your ROI. For example, determine the conversion rate from each social media platform. Track downloads or click-throughs. Analyze how your hashtags are performing.



It may all seem challenging, but with a little practice, you can determine your social media activities ROI with ease and use that information to refine your strategy. Track Your Social Media Audit Results Once you have your audit results in hand and make adjustments to your strategy, continue to track those audit results. Monitor your key metrics, such as: Engagement Post shares Mentions Click-throughs Impressions Follower/Fan Growth Content by type Look for percentage changes each month as compared with the previous one, and also yearly evaluations.