Of course you can send a short text message exceeding the above. number of characters because modern devices are able to combine several SMS messages into one message but why do it if the link can be shortened In SerwerSMS you will find a tool that will help you reduce the number of characters with a long link to a minimum. Check how link shortening works in SMS using openz.to and przej.de. After adding UTM tags and shortening the link your marketing campaign will be ready for sending.
First of all you will save space in the will also be able to measure Email Marketing List the effectiveness of this promotional campaign. What is worth remembering when using UTM in SMS campaigns There are some things you should know when using UTM parameters in an SMS campaign. So that your work does not go to waste and does not turn out to be a fiasco try not to use capital letters.
Google Analytics recognizes upper and lower case letters. If you mark something with a lowercase letter and then a capital letter you will get different results and this may mislead you when analyzing the data - pay attention to this with each of your campaigns that you want to analyze. Also remember not to use spaces and special characters such as: ą ę ż ć - instead use the popular floor the underscore character.