ROAS of over These purchases

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By limiting the audience to people who visited the website at least twice within days we achieved purchases and ROAS ( Return on Ad Spend ) over ! This is thanks to the fact that we reached highly engaged recipients filtering out users who visited the website only once. A group of people who abandoned their shopping cart The next group of recipients are people who added products to their cart but did not ultimately buy them. This situation is commonly called abandoned cart. Users from

this group have great sales potential. These are people who Asia Mobile Number List have already chosen what they want to buy were one step away from making a payment but ultimately left the website. The purpose of ads directed to this group of recipients is to bring these people back to the store's website to complete the purchase i.e. recover the abandoned cart. Example For one of our clients from the cosmetics industry thanks to the use of advertising reaching people who abandoned their carts we generated purchases and an  accounted for  of all purchases generated via the Facebook channel. You can use this group of



recipients in dynamic remarketing campaigns i.e. Sales from the catalog . The condition is that you have previously configured FB pixel events such as AddToCart and Purchase and have a properly uploaded product catalog. To illustrate how much you can lose by not using this type of audience in your ads here is the average basket value for this customer PLN By multiplying this value by the number of generated purchases we get PLN  This is the value of purchases that would not be generated if it were not for the abandoned cart campaign. Let's talk about cooperation Your first and last name  Your e-mail  Your phone number Complete the contact form as  Please select an option Your message  Enter the result of   The administrator of your personal data is DIGITALK Spółka z o. o. based in Bydgoszcz  ul.