E-commerce is growing, inflation and luxury goods

robikarim4

Dear readers, In 2025, 68.4 million people in Germany will shop online – almost all of them. This is what the statistics company Statista predicts. The corona pandemic has once again fueled the trend towards e-shopping. Last year, sales in e-commerce amounted to an impressive 86.7 billion euros . For comparison: just six years earlier it was less than half as high. Those: statista.com As sales increase, advertising activities also shift to the Internet. Influencer marketing plays a key role here . Because influencers enter the race for the attention of consumers with a clear leap of faith.

How can you use this starting advantage for your brand? We have collected some inspiring examples in this newsletter. 1. Influencer-Marketing-Trends: Always on! The Colombia Phone Number List  largest chunk of budget goes into influencer marketing: This strategy is turning out to be the right one for more and more companies. One in ten companies already invests more than 40 percent of their advertising budget in influencer marketing . At the same time, the industry is becoming more data-driven and efficient, the agency “Cure Media” has observed. Short-term campaigns and silo thinking are a thing of the past; a permanent presence on social channels  and cross-platform campaigns are the right way. Those: curemedia.com 2.



When is an Instagram post advertising? An influencer points out eBooks for vegan nutrition on Instagram. There is no money for this - but he gets the eBooks for free. Should he have marked this post as advertising? Yes, ruled the Frankfurt Higher Regional Court. Because the eBooks represented a monetary advantage . “Followers (…) rightly expect that any political or – as here nutrition-related – commitment is not commercially influenced,” said the court in its reasoning. The affected influencer was convicted for the omission. Those: anwalt.de 3. Young buyers are into luxury The dress from H&M, the bag from Louis Vuitton – for young people this is not a contradiction. Trend analysts are observing that buyers aged 18 to 29 are increasingly turning to luxury brands. Corporations like LVMH (Louis Vuitton, Hublot, Givenchy) were able to significantly increase their sales despite the pandemic.