標題: Selling on Instagram: with Instagram Checkout, your social profile becomes an... [打印本頁] 作者: jogoterbaire@ 時間: 2024-3-9 13:58 標題: Selling on Instagram: with Instagram Checkout, your social profile becomes an... The latest news from around Menlo Park, home of Instagram, is called Instagram Checkout and is one of the most anticipated innovations of all time, i.e. the functionality that will allow you to transform your Instagram account into an eCommerce , to sell directly from Instagram .So very soon even small and medium-sized entrepreneurs, whether they have a physical shop behind them or not, will be able to use the platform to show and sell their products.Instagram Checkout is hereInstagram Checkout is hereGreat, right?What is Instagram CheckoutIt is an "in-app" sales and payment system integrated with an e-commerce and product management system that would allow your Instagram profile to become a real online shop .This will allow those who have a business profile on Instagram to use it in an eCommerce way! Whether it is the largest brand or the small shop, the user will be able, with a few taps, to purchase without leaving the platform .
A web marketing strategy no small feat. A big step in terms Special Data of user experience, and it's easy to see why! The fewer clicks / taps the user is forced to make to complete the purchase of the object / service he wants, the more likely he is to purchase it .Selling on Instagram with Instagram CheckoutSelling on Instagram with Instagram CheckoutWhy Sell on InstagramThe numbers from the latest analysis of the 2019 Digital Report conducted by We Are Social together with Hootsuite tell us this . Globally, the average daily time spent on social media , from any device, is 2 hours and 16 minutes and 2.8 billion people make purchases or payments online .In the Facebook ecosystem, the channel that is growing the most is undoubtedly Instagram and represents an ideal outlet for online brands. Let's see why:Instagram has exceeded one billion users : together with Facebook it is the fastest growing digital communication channel80 % of users follow at least one brand on InstagramOver 30% of users have purchased a product online after "discovering" it on InstagramThe strong work on geolocalization bears fruit: posts with geographical indication obtain approximately 80% more interactions than posts without indication.
This is why even for local businesses it is important to have a well-managed account.Over the past 3 years, brands' use of Instagram has been on the rise, while Facebook's use has been decliningAround 80% of influencers prefer to operate on Instagram65 % of the best performing posts concern purchasable products or product newsAbout 60% of users in the 18-29 age group (the most significant for various aspects) actively use InstagramThe social network of the moment boasts 130 million users per month, who use the additional tags of the "purchase" function of the products within the app. With these results, Vishal Shah, product manager at Instagram, confirms that the company is now ready to provide its users with a complete shopping experience.Instagram, thanks to its communication focused on captivating images, is perfect for impulse purchases such as make-up and accessories .
