10 online marketing strategies you can launch right now
Guarantees control over data assets and help maximize yoursegmentation. Helps control advertising expenses and improve overall ROI. Inaddition, as shown in the above graph, in the same Econsultancy study mentionedabove, the main advantages observed in the use of DMPs are also analyzed. Amongthem are: Centralized control and standardization of the 1st party data, thatis, those corresponding to the behavior of the users in the digital spaces ofeach brand (53%). The use of data that is already available for thepersonalization of content in email marketing campaigns, web and social mediaenvironments (51%). The development of rich and processable datasets of alldata sources: first, second and third-party data (46%). Most effective displayadvertising (46%). The possibility of developing attribution models fordifferent channels and sources and knowledge of what is working (44%).The improvement of the effectiveness of WhatsApp Mobile Number List Cross-ChannelMarketing when using insights from the DMP platforms (44%). What are the mainDMPs? With the Big Data revolution, data providers appear on the scene, dataproviders that collect, aggregate and process data as well as having theability to direct this data, general audience segments, to the rest of theplatforms that intervene in the purchase cycle. Programmatic Mainly DSP and SSPplatforms. There are dozens of competitors in the Data Management Platformsector. To perform an analysis of which are the most interesting, G2 Crowd usesa classification of the Data Management Platform based on the satisfactionexpressed by customers and their presence in the market.
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In this way, you can build a comparison of the tools thatallow you to collect and manage data that, subsequently, must be transferred tothe DSP and SSP platforms. G2 Crowd does not include platforms that have 10 orfewer comments in the comparison. According to this comparison, the five mainData Management Platform (DMP) platforms in the current market are: 1.- OracleBluekai The Oracle DMP platform has more than 30 branded data providers forthird-party data. This gives access to an impressive collection of nearly 700million anonymous customer profiles and 40,000 data attributes. In this way,Oracle Bluekai provides a visualized analysis experience that gives thoseresponsible for digital marketing the possibility to analyze and predict thesuccess of their campaigns based on the data they have selected and on targetaudiences.
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