Today , here are the installations most often found in “
Digital in store ”: self-service checkout: self check-out is a rather well-developed tool in france since 57% of supermarkets and hypermarkets are equipped with it. It allows customers to scan their products themselves and thus gain speed; scan & go: present for several years now, this system allows you to avoid queuing.It is a lever that is gaining momentum and makes it possible to tackle the problem of waiting times: 8 out of 10 french people have already given up on shopping because of too long a wait in store. Thus, monoprix and carrefour have even created an latestdatabase.com application to allow this system to be used on smartphones; dooh screens : digital out of home screens are advertising screens positioned along the customer's purchasing journey in order to offer a more interactive customer experience than simple posters.
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With health restrictions, shopping has become more complicated. Between the curfew, the quotas of people authorized in the store or even confinement, the french have partly turned to online shopping. Click and collect or drive are used more and more today. In addition, online subscriptions to receive food products every week or month are popular: no need to travel to do your shopping, sites offer good products or small dishes delivered directly to your home accompanied by recipe tutorials explained in video to make them yourself.
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